If you want time to write, you must prioritize your time. I only respond in-kind to the bloggers who comment on my blog, rather than those who simply like a post.
Backlinking to previous blog posts can garner new attention for older ones. https://sarahleastories.com/2016/10/04/15-blogging-prompts/
Poets read poetry, but most everyone will read a story. My personal essays tend to get the most views, despite their length. https://sarahleastories.com/2015/02/14/our-time/
Every author should have a blog, and here are 15 reasons why. https://sarahleastories.com/2017/07/06/my-500th-blog-post-why-blogging-rocks/
Food writing is popular. There are entire blogs dedicated to chocolate. If you’re including a recipe, don’t post pictures of every step, which can be frustrating when someone just wants the recipe and has to scroll a long way down to get to it. https://sarahleastories.com/2015/06/23/seven-reasons-why-brownies-beat-cake-and-even-cookies/
We’ve gone from cupcakes to cake pops. People like their information bite-sized. Top 10 (or 20) Lists will often capture your readers. https://sarahleastories.com/2016/12/29/15-life-lessons-learned-from-classic-movies/
Keep your author page updated. You can’t be 30-something forever. https://sarahleastories.com/about-the-author/
Not being a photographer or illustrator, I must get creative with my images. Never publish a blog post without an image. Avoiding stock photography has forced me to become more creative with visuals. https://sarahleastories.com/2018/12/24/sweet-little-nothings-now-comes-the-lent/
When all else fails, write about writing (review a book, a short story, etc.). At least you will be writing (not rewriting what they wrote).
Don’t publish more than 10% of what you write on your blog (unless your blog makes money). Don’t give it all away for free. I publish a fair amount of poetry and non-fiction on mine but absolutely no short stories.