Blogging is a fantastic way to get the word (i.e. your work) out, but it’s easy to be torn between what you should put out there for free & what you should hold dear until it finds a home (because once it’s posted, it’s considered published, & you may never be able to submit it anywhere again). This guide should help: https://sarahleastories.com/2016/10/04/15-blogging-prompts/
Twitter, for the most part, is a colossal waste of time. With Twitter, there are too many expectations of reciprocity. You should be so productive creating new content, you don’t have time to reciprocate every like or respond to every comment or thank someone for every retweet; you need actual fans—not just those who follow to get a follow back. Thus, you need readers who aren’t also writers.
Goodreads is great for posting book reviews & connecting with other readers. However, not everyone who follows your blog has a Goodreads account, so post your best reviews on your blog. Get as much mileage as you can out of everything you write. https://sarahleastories.com/2016/10/06/book-review-the-girl-on-the-train/
Don’t write for LinkedIn on a regular basis unless you write boring, businessy articles/listicles that are largely forgettable. I rarely write articles specifically for LinkedIn, but if something I’ve written is appropriate for the platform, I’ll either post it on LinkedIn Pulse or share it from my blog. There is no such thing as too much visibility. Whatever you do, don’t post part of the article on LinkedIn, & then require people to click on your blog link to read the rest. Rather, post a short bio, including a link to your blog, so that if people liked what they read, they might want to read something else you wrote. https://www.linkedin.com/pulse/my-own-personal-minimalism-sarah-richards-1/?published=t
Seek out guest posting opportunities. Most of them don’t pay, but it’s extra exposure (which is helpful if your blog doesn’t have many followers). There are opportunities to write about writing, life hacks, & parenting. GetConnect Dad is a sweet site to start with, chock full of awesome content from moms & dads around the world. https://getconnectdad.com/write-with-us/
Instagram forces you to become a better photographer—to produce more original content. It’s bright, clean, & minimal—everything Twitter isn’t. https://www.instagram.com/sarahleastories/
If you’ve ever had any work published in print or online (other than your personal blog), create an online portfolio. A portfolio showcases not just what you know, but what you can do. https://sarahlearichards.journoportfolio.com/