I started writing micropoetry when I opened a Twitter account. A friend of mine at the time had made contact with a local philanthropist through Twitter, and so I thought it a great way to promote my writing. However, I lost interest in what I think of as an online bathroom wall, though I saved all the micropoetry I’d written on Twitter (which is akin to a black hole) and repurposed it for my blog. This led to #Micropoetry Mondays, just as the #novelines from my book led to #Fiction Fridays.
Scheduling posts ahead of time helps save time while keeping your blog current (so it practically runs itself). Because I knew I’d be busy this spring semester (two math classes will do that), I scheduled all my Monday and Friday posts for the year, so I would only have to create new content on Wednesdays.
Coming up with categories for your blog will help generate ideas for posts. Mine include: Homemaking/Marriage/Motherhood, Mormon Culture, Writing Prompts, et cetera. One of my personal favorites was Micropoetry Mondays, with each set of micropoems having a “theme” (such as The Lighter Side, Thanatology, and Family Dynamics). https://sarahleastories.com/2017/08/08/micropoetry-monday-mystery/
It’s better to use a high-quality (but relevant) stock photo for your blog than a low-quality image you took yourself. That said, it is highly encouraged that you, as a blogger, learn how to take good photos.
If you’re going to “blog your book,” start a separate blog specifically for that book, using the title of the book as the website name. For example, if the name of your book is I Am Sam, your blog’s URL should be iamsam.com. Posts should be between 250 and 500 words (according to Nina Amir, who wrote about this in How to Blog Your Book), and if you can split a 500-word post into two, 250-word posts, do so.
Sharing useful information generates more traffic, for you aren’t just strengthening your brand but sharing with others the tools they need to build theirs. https://sarahleastories.com/2017/10/29/journalism-conference-notes-my-conclusion/
How-to articles are as popular as self-help books. People use the Internet for research as much as they do for entertainment. https://sarahleastories.com/2015/10/15/creative-writing-prompt-make-something-interesting/
When you’re writing a book review, you’re not just creating content for your blog, but you’re also gaining a deeper understanding of what you read as well as what you liked and didn’t liked about what you just read. https://sarahleastories.com/2018/03/31/book-review-fathers-arcane-daughter/
Providing examples of pitches or query letters can help your reader; if they find your information helpful, they’ll be coming back for more and maybe even sharing your ideas. https://sarahleastories.com/2015/07/22/100-word-pitch-to-harlequins-so-you-think-you-can-write-contest/
Writing is how the words sound; graphic design is how they look. Blogging bridges both worlds.